Entice and Engage the “Subscription Curious” Consumer
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The “subscription curious” consumer continues to propel subscription commerce and brands are taking note. In response to the pandemic, brands have pivoted (or completely reimagined) their business models to appeal to these subscription-curious consumers.
The June 2021 edition of the Subscription Commerce Conversion Index, a PYMNTS and sticky.io collaboration, analyzes how consumers’ attitudes towards subscription commerce are evolving as the economy continues to reopen.
Download this index to see:
Subscription growth trends since 2020
Features and benefits subscribers expect from today’s brands
Why D2C brands must pivot to practicality
Advantages of cross-promotional partnerships
Key drivers of subscription success in a post-pandemic landscape