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D2C And The New Brand Loyalty Opportunity

New direct-to-consumer trends and the COVID-19 pandemic are changing consumer buying habits in a profound way. Consumer-packaged goods brands have a unique chance to capture customer loyalty and drive engagement. 

This report, produced in collaboration with, explores how and why 

consumers are increasingly using D2C channels to shop for CPG. Take a deep dive into the shifting state of brand loyalty and discover how to position your brand to capture new customers during changing business landscapes.

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