New direct-to-consumer trends and the COVID-19 pandemic are changing consumer buying habits in a
profound way. Consumer-packaged goods brands have a unique chance to capture customer loyalty and
This report, produced in collaboration with sticky.io, explores how and why
consumers are increasingly using D2C channels to shop for CPG. Take a deep dive into the shifting state
of brand loyalty and discover how to position your brand to capture new customers during changing business landscapes.