New direct-to-consumer trends and the COVID-19 pandemic are changing consumer buying habits in a
profound way. Consumer-packaged goods brands have a unique chance to capture customer loyalty and
drive engagement.
This report, produced in collaboration with sticky.io, explores how and why
consumers are increasingly using D2C channels to shop for CPG. Take a deep dive into the shifting state
of brand loyalty and discover how to position your brand to capture new customers during changing business landscapes.
